Best Hidden Messages Used by Brand Logos
Brands like puzzles almost as much as old people. A tradition circulates among marketing agencies and companies, in which they will hide messages inside their logo, hoping someone will uncover it and create a buzz. Some have become well-known, like the FedEx logo that uses white space to create an arrow between the ‘E’ and ‘X.’ Others, however, are still as good as secrets.
Pinterest is a website that encourages users to “pin” web clippings not only through the site itself but also through hidden logo messaging. It is subtle, but the curvy letters in the logo are interrupted with the ‘P’ that is shaped like a pin.
Amazon
Amazon is another popular logo among web users. With that said, they may not have noticed that the logo’s arrow points from the letters from ‘A’ to ‘Z’ suggests the limitless products that Amazon offers.
Cisco
Cisco, an IT company from San Francisco, wears the name of its city proudly in its logo. The lines above the word “Cisco” don’t just represent an electromagnet — they embody the shape of the Golden Gate Bridge.
Baskin Robbins
If there is one thing Baskin Robbins is known for it’s their 31 flavors. Most do not realize, however, that it is also manifest in the pink letters of the logo.
NBC
Some marketing agencies and companies create a dual image with their logo. NBC’s logo, for example, looks like a colorful fan up close, but white space also reveals a hidden peacock.
Hershey’s Kisses
Hershey’s Kisses are a well-known treat throughout America. What is not well known is that in the logo, the space between the ‘K’ and the ‘I’ forms the shape of a Hershey’s Kiss.
Tostitos
Marketing agencies could learn a thing or two from the fiesta brand Tostitos. They invite people to come party with their product by hiding the figures of two people enjoying a bowl of salsa in the two middle ‘t’ letters.
Chick-fil-A
Chick-fil-A’s mascot, a cow who endorses the consumption of chicken, is a staple for the popular fast food brand. What isn’t as obvious is the hidden head of a chicken that the company worked into the first letter of their logo. These are not the only hidden messages out there; look a little closer next time you buy from a brand and you may be surprised at what you find.
Shauna Holdaway writes for Fusion 360, an advertising agency in Utah. She writes for many other clients as well.
* Image Credit: Wikimedia Commons, Wikimedia Commons, Wikipedia, Wikimedia Commons, Wikimedia Commons, Flickr, Flickr, Flickr
