Building Your Blog Community

Once you have developed a strong blog, the next step is to build a community or following of interested people. It is key to understand what can be done that will help to make people stay as well as visit a blog again soon. Most blogs based in Utah that are successful usually contain great uses of SEO, are visually appealing and are relevant to an audience.

One huge thing that many blogs fail to achieve is a more human-like tone. A blog can easily begin sounding like a robot is in charge if content is just thrown together and published. Running a true and solid blog takes time, care and attention. Sometimes people feel that the blog needs to stay active and so they fall into the habit of posting whatever they can, no matter how boring or irrelevant it may seem.

This is not how a great blog stays great. People in Utah and all over the world want to hear from real people and real world experiences, rather than disconnected and figurative stories that have no meaning or truth to them. Countless times, SEO is done with one goal in mind: to just post and move on. However, that isn’t right.

Another way to grow a larger blog community is through challenges, contests and competitions. Maybe a giveaway would be smart as well. Most people like to be involved and like to feel that they are part of something important. Conducting projects that help the community are a great way to gain unity and a stronger, more recognizable presence. SEO can help to increase the traffic to these projects as well.

One of the simplest, and maybe one of the most overlooked, things someone can do is to ask questions on their blog. It is easy to fall into the habit of just writing to publish a story or post, but it is better to gain attention and interest of readers by engaging them with thoughtful questions and inquiries.

Now that someone has read one of your blog posts or articles, they are intrigued and would like more. What do they do? How will they be given the opportunity to read future posts? Placing a subscription form at the bottom of each post will help in getting you more followers and subscribers. That way they also do not have to search for it again, especially is SEO hasn’t been done for it.

Maintaining a blog takes a lot of work and time if it is going to be a successful and highly visited one. Building and maintaining a blog community can also be difficult. It all depends on the care someone gives to it. A truly popular blog based in Utah or nearby must be more than a one-hit wonder.

Rhett Ahlander writes for Fusion 360, an advertising agency in Utah. He writes for many other clients as well.