Eight Statistics Shared at SMX East
SMX East is the largest search engine marketing (SEM) in the world where marketing leaders from Utah and all over the country share valuable statistics that will assist businesses in their digital and content marketing strategies. Below are some of the helpful statistics shared at the expo.
51 Percent of People Want Location-Based Coupons when Searching
Since the mobile revolution, it is much more common for a person to just use a coupon from their mobile device than to print it out and bring it in to a store when purchasing an item. In order for a local business to increase sales in Utah for example, use in-store coupons and deals through mobile.
86 Percent of Time Spent on Phone is Within an App
Bitly’s product and content marketing manager, Samantha Yeh, shared that apps will bring in 5.6 billion dollars in revenue in 2015 and although having mobile friendly sites is good for SEO, building an app for your business will increase customer loyalty and revenue.
43 Percent of Customers do Research in Store
With the availability of a mobile device, consumers are now pulling out their phones in the store to do further research on a product to either read reviews or compare for better prices.
72 Percent of Consumers that did a Local Search Visited a Store Within Five Miles
It is necessary for a brick and mortar store to be advertising in a geo-targeted area so that the customers can find you online before they come to the physical location. If your business is in Utah, make sure that it is geo-tagged for that area. This is a crucial part of content marketing and business strategy.
It is Two Times Harder to get Your Ad Seen on Mobile SERP’s
Change your mobile and content marketing strategy to enforce keywords with high-purchase intent and keep keywords with low-purchase intent for desktop where you are more likely to be visible.
50 Percent of Searches Are Four Words or Longer
In an industry where keywords are enforced for SEO, it is more often that people are actually searching for questions rather than small words.
97 Percent of Leads Are Lost on Leaky Landing Pages
Instead of being directed to the website, consumers will be directly pointed towards the seller through call buttons. Phone calls are three times more successful than a website visit.
Click-to-Call Commerce Will Reach $1 Trillion in 2016
Make sure that search campaigns are pushing phone calls because these phone calls are predicted to be driven by search.
Leah Ferguson writes for Fusion 360, an SEO and content marketing agency. They write for many other clients as well. Follow on Twitter
