How to Create An Unforgettable Commercial

Any video production company from the mountains of Utah to the city streets of the East Coast knows the importance of creating television commercials that stick in viewers minds forever. Television is a medium that allows viewers to engage both the auditory and visual aspect of their brains, making the memory even more poignant. But there are many other techniques to ensure that your video production company’s commercial is truly unforgettable.

Heart or Humor

Nothing is more unforgettable than emotion. Humans are wired to hold past emotions for a long time, and to remember experiences that held powerful emotional reactions — whether it was laughing to the point of tears or crying out of raw empathy. One of the easiest ways for video production companies to make their commercials stick in viewers’ minds everywhere from Utah to across the Atlantic is to make them laugh or cry. Humor is often the easiest, but other powerful emotions also stick.

Tell a Story

We naturally use storytelling as a way of remembering an event or idea. Storytelling consolidates and solidifies our lives into graspable memories. As a result, brands are turning to stories as a way to sell their products instead of focusing on the actual products themselves. Video production companies are moving in a similar direction. Your commercial should tell viewers a story; even if it is a simple narrative, it’s worth telling for the increased memorability.

Break the Formula

Although there may be easy-to-follow formulas circling amidst the video production industry, try to be innovative and break the mold. Create a unique tagline, a singing-in-the-shower-worthy jingle, or a cohesive icon that will stay with consumers and allow them to easily connect with the brand. Consumers in Utah and elsewhere are inundated with advertisements on a daily basis, and something fresh, new and exciting means a lot. Force viewers to stop doing the dishes just to look at your commercial; demand attention.

Saja Chodosh writes for Fusion 360, an advertising agency in Utah. She writes for many other clients as well.