Key Performance Indicators for 3 Common Content Marketing Goals

Content marketing is a great tool that businesses from Utah to the East Coast use to connect with their online audience and build a stronger base of customers. Knowing how to effectively manage, research, and produce material in these modern days is definitely something to put on the resume.

The world of Internet marketing can get a little complicated, however. One of the most important skills for online marketers to have is to know what kinds of key performance indicators they should have for each content marketing goal. This can help them measure a project’s success and set new goals. Here are a few key performance indicator suggestions that could be used for common Internet marketing goals:

Bringing in More Traffic

A common goal that all content marketers in Utah and elsewhere should have is increasing traffic to their website. This can be done by making effective and creative material that drives people to the website. A few effective key performance indicators include the number of blog visits per week (or per month), the percentage of returning viewers, and conversion rates for calls-to-action.

Boost Awareness of Brand

Increasing brand awareness is absolutely crucial when it comes to content marketing. Producing material that is fun and relevant can instantly grab the attention of viewers and therefore help build brand awareness. An example of a key performance indicator for brand awareness would be how frequently content is shared on social media platforms.

Strengthening Retention

Keeping viewers coming back is just as important as collecting news ones. Customers in Utah and throughout the world want to feel special and know that their needs can be met. Businesses can help retain customers by frequently releasing content marketing materials such as blogs or videos that update customers on recent trends and releases. Exclusive or free offers can also help.

Some key performance indicators that help businesses know how well they are doing with their retention rate would be how much money is coming in from upselling, how many repeat customers they have, and if the overall audience size is growing.

Becoming familiar with key performance indicators will help businesses be more effective with their goal setting and achieve success.

Ian Francis writes for Fusion 360, an advertising agency in Utah. He writes for many other clients as well.