SEO Tips: Improving Category Pages

As the world of online marketing rapidly advances, so does the research on how search engines operate. SEO is an important skill for all businesses in Utah and across the globe to master if they wish to have the most possible eyes and clicks on their sites.

Depending on the type of business determines how and where SEO ought to be used for the best possible results. Incorporating keywords and getting citations from other websites are great ways to improve SEO. There are, however, specific places where certain companies in should never fail to pay close attention to their word choice and layout. For retail companies, or anybody selling a specific product, the category pages on websites are not to be overlooked.

Why Are Category Pages Important?

Category pages are essentially the only reason why consumers browse retail sites. They are the main point of interest and the moneymakers. When a consumer does a web search for a specific product, a category page will appear in the search, not the home page of the website.

Chances are, your small Utah retail business is selling a similar product to dozens of other companies. Make yours look the best, and gain the most eyes of any Google search.

How to Improve Category Pages for SEO

Category pages are typically not the most visually appealing page on a website, but there are essential elements to incorporate into the design. Built Visible reports on their website that displaying consumer review data on products will help boost SEO. Consumers love to feel reassurance when buying a product. If possible, add a ranking system or even show consumer comments with useful keywords like “Utah” or “Snowboards.”

Including a creative block of text at the top of each category page is another way to differentiate yours from the masses. If your website contains hundreds of category pages, do not hesitate to repeat well-written text blocks. Google will not discriminate against the repetition. Also it is proven that strategic crosslinking within the site is another effective strategy.

Broc Waring is a writer for Fusion 360, an advertising agency in Utah. He writes for many other clients as well.

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