The Secret Code to Effective Digital Marketing

Those that work in digital marketing are typically in charge of developing the multi-channel communication strategies for an organization which involves search engine optimization, social media, mobile marketing and much more of their online presence. Because of the importance of the internet in this field, it is becoming increasingly important for those in digital content marketing to have at least a basic understanding of coding because every facet of this job is powered by it.

Basic Aesthetic

There is nothing that turns a potential customer away like a slow, cluttered webpage with no natural flow. In places like Utah where online startups are heavily populating the area, knowing how to create an aesthetically pleasing site is key to gaining more traffic.

By learning basic HTML and CSS, those in content marketing are able to embed images and videos, make font changes, format and assign headers on the company’s blog or website without the assistance of a programmer.

Effective Communication

Some coding may still require the work of an expert programmer, but having some basic knowledge of code can help someone in content marketing better communicate what they are looking to achieve on their website to the programmer. In addition to telling them what you want, you will also have a better understanding of how much effort they are putting in and how much to pay them for the work put in.

The ability to communicate with your tech team, whether you are a startup in Utah or a large corporation, will save everyone time, money and a little frustration too.

Better Control

There is nothing more frustrating than trying to explain something to someone and getting a result that is completely different than what you had envisioned. With basic knowledge of code, those in content marketing are able to have more control of what is put out there instead of hoping the programmer gets the idea.

Whether you are a start up in Utah or a large global corporation, having basic knowledge in code is not necessary, but can really launch your career into something more for digital marketers.

Leah Ferguson writes for Fusion 360, an SEO and content marketing agency. They write for many other clients as well. Follow on Twitter