Published inPrototyprTo user-test, or not to user-test? That is the question.Recently, I started a project with a UX agency. My idea: work on a high-fidelity prototype and test with users asap. The agency was against…Oct 25, 20172Oct 25, 20172
Published inMuzli - Design InspirationWhy the client brief, creative brainstorming agency model no longer works …… and how following Design Sprint methods is the answer.Jul 7, 20176Jul 7, 20176
Published inMuzli - Design InspirationWhen everything’s the same, it’s the brand that makes the difference.A lean framework for creating a customer-first brand that stands out from the crowd.May 9, 20177May 9, 20177
The rise of brand activism and backlash marketing.Should brands get involved in politics? Or should they ‘Shut up and stick to what they know’Mar 15, 2017Mar 15, 2017
Did we hit peak ‘Christmas advert’ in 2016?Before I get going, and in the order of transparency, I must declare my love for Christmas and anything to do with Christmas, even the…Feb 14, 2017Feb 14, 2017
Published inMuzli - Design InspirationWhat Eminem taught me about brandingHi, my name is, what? My name is, who? My name is, (chka-chka) . . . you know the rest.Feb 14, 20172Feb 14, 20172