For SOMA’s #WhatIsSoma competition, I wrote this article:
https://soma.co/2018/10/23/the-evolution-of-authenticated-commerce/.

SOMA is an Ecommerce marketplace built on blockchain, and they integrate some really cool features, such as social media functionality, the ability of members to resell and monetize social influence, and a robust provenance authentication protocol. Read the article on the SOMA website!