10 Ways Machine Learning Will Transform the Everyday Digital Experience
Machine learning is creating a foothold in the business world, especially when it comes to innovative digital experience, and Web Content Management (WCM) players are diving headfirst into machine learning in the aim of supporting a smart experience across industries. As Forrester’s recent industry overview said, “The web CMS market is changing because more organizations recognize the necessity of contextual digital experiences. Every vendor in this landscape is tracking toward this goal.”¹ As contextual experiences increasingly become brand differentiators, the ability of machine learning to provide these experiences at scale is massively advantageous.
The broad statement that machine learning and other AI technologies are going to infiltrate all corners of our lives, while likely true, paints an often dystopian picture that can be a bit overwhelming. But I’ll let you in on a secret: machine learning isn’t magic, it is simply an analysis of data in the same way you would manually. Computers are just able to do it many, many times faster.
Let’s say that data is like paper – it comes in different shapes and sizes, you can manipulate it in many ways to serve a multitude of purposes – write on it, wrap up a present, soar a plan around a room. Machine learning is the equivalent of bundling large amounts of paper, folding it, and making a stronger cardboard. Could you make cardboard manually? Probably. Can a machine make it faster? Definitely.
Just as cardboard has a wide array of uses (packaging products, holding coffee, supporting innovative technologies, even anchoring a business) so does machine learning. Every industry – and every individual business – can mold it to support their core initiatives.
What will this look like? Here’s how 3 industries could go forward with machine learning to create a more contextual digital experience.
By Tjeerd Brenninkmeijer @TBrenninkmeijer
