This article, and its author Sami Inkinen is of course part of the problem, not part of the solution. Notice how it makes grandiose promises, but carefully avoids providing any solid clues about what the solution might be. This is a key indicator of a snake oil pseudo cure, whose primary goal is not to improve patients’ wellness, but to separate them from their money.
If Mr. Inkinen and Drs. Phinney and Volek were intending to be honest with readers, they would be more transparent in materials such as this, which make no mistake, are marketing blurbs, not serious medical proposals. Peer reviewed reports of blinded, controlled studies are critical to credible progress, and failure to cite those studies that they are so proud of suggests that the evidence they produced may not be so compelling after all.
Comments about Phinney & Volek’s work elsewhere on the web suggests that this revolutionary change in perspective is little more than adoption of the Mediterranean diet, which is not news. What would be revolutionary is a way to make the Mediterranean diet cheap and easy to follow. The struggles of startups like Blue Apron against giants like Amazon/Whole Foods, not to mention Wal-Mart and Kroger, or even Atkins and NutriSystem, point to an uphill battle that needs far more firepower than an article like this provides.
