Increasing number of people who use smartphones create new opportunities. The game is going from desktop to mobile.
By looking above graphic, just think how much money can be made with this insane amount of smartphones! One way to make money through mobile is mobile affiliate marketing. In our previous article, we lead in this subject. Now, let’s learn how to begin mobile affiliate marketing. There are certain actions that are unique to this subject.
Track Mobile Performance
You need to understand and analyze your mobile traffic in order to work on performance model accurately. Tracking the number of visits, sales and leads on mobile site and in-app and installs let you evaluate how successful and profitable your app is.
Choose The Affiliate Network
You evaluate what kinds of offers are available in the mobile affiliate marketing and decide your offers. It is time to pick these offers. There are a lot of mobile affiliate networks available in the market depending on the geo you are interested in. Taking advantage of an affiliate network that has big partners and direct advertisers can help you save time and get better payouts in mobile affiliate marketing.
While choosing the affiliate network, you can look for some features I listed below to decide whether it is right or not.
- You can tap into the power of major affiliates on their network that normally you wouldn’t recruit.
- Some affiliates networks are niche-focused, so control whether its niche matches with your subject.
- Also its reputation is an important factor. Be sure that it uses ethical promotion techniques through its affiliates.
- It should give you a variety of options (click, view, install, sale etc.) to promote your app rather than just one solution.
Choose An Offer
There are lots of offer types in a mobile marketing industry including app installs, mobile subscription, lead based offers, pay per call offers and pay per sale offers. Let’s explain each of them shortly.
App Install: It is only get paid when there is an app install in the user’s mobile for the 1st time.
Mobile Subscription: Most of the offers are generally specific for a particular mobile carrier connection like Vodafone. These kind of offers can’t be promoted on Wi-Fi connection. Others that are not specific to carrier can be promoted over Wi-Fi connection.
Lead Based Offer: It is like the web version. If the form is completed, the conversion is considered as completed and affiliate gets paid for the lead.
Pay Per Call Offer: Such offers do pay when a user has made a call to a particular number provided by the advertiser. The longer the conversation the higher the payouts will be.
Pay Per Sale Offer: Such type of offers generally require the user to make a payment using credit card.
According to your objectives, you should choose the offers you wanna promote wisely. While choosing an offer, you should take into consideration that it is possible to target according to geolocation, operating system, brand, operators/wifi, publisher type, theme and contextual.
Study all the details of each offer so as to better understand which actions users need to perform to trigger the wanted acquisition. You can ask your account manager as well as do manual spying and use spying tools.
Analyze Data
In terms of mobile affiliate marketing, the data you should analyze are clicks, visits, costs, conversions, revenues and net profit. You should pay attention anything from the smallest aspects to the most detailed parts of each segment to make sure you get that successful formula going on. You need to check a couple of mobile affiliate tracking tools and grab all information to optimize the campaigns. However, taking information is not enough alone. You need to interpret this information. To do that, you should;
- Get overall view of your campaigns
- Match the campaign’s revenues and the campaign’s costs per day
- Look for margin rates to control your investment and to know when to stop or invest more
- Deduce which your most profitable campaigns are and where you should focus your attention
- Then, pick a campaign and go into the detail of all parameters and their correlations
Mobile affiliate marketing can be wildly profitable, but for that, you’ll have to be patient enough to test out different offers, ad creatives and content-types.
