Gianluca RuggieroinALTAVIA — MASSIVE BLOGUnderstanding today’s Consumer Journey: key elements for a successful marketing strategyTo be successful today, marketers must be obsessed about the Conviction phase, where Consumer Reviews play a huge role.May 28, 2020May 28, 2020
Gianluca RuggieroinALTAVIA — MASSIVE BLOGAvoid MadTech madness: 3 rules to choose a marketing solutionMany SaaS marketing analytics tools are flawed at the core. Here’s how to identify them, before it’s too lateMay 28, 2020May 28, 2020
Gianluca RuggieroinALTAVIA — MASSIVE BLOGWhy Google became the largest consumer reviews source overnightAmazon and Google are fighting hard for the control the Consumer Journey. Who will win?May 28, 2020May 28, 2020
Gianluca RuggieroinALTAVIA — MASSIVE BLOGAdvice to the cigar industry: listen to what your consumers are sayingMaster Blenders and bloggers may still show the path, but smokers have the last word nowMay 28, 2020May 28, 2020
Gianluca RuggieroinALTAVIA — MASSIVE BLOGHow Big Data killed sampling“Sampling” live digital data isn’t just plain wrong, it is clownish at best. Tell your data provider to stop. Now.May 28, 2020May 28, 2020
Gianluca RuggieroArchetypal Branding: handle with extreme careManaging the subtle line between stereotypes and archetypesJun 4, 2017Jun 4, 2017
Gianluca RuggieroMass murders and the pursuit of happinessWhen joy is a duty, guns are just a part of the problem.Oct 13, 2015Oct 13, 2015