This is utter nonsense. The design of Facebook’s video platform actively encourages theft and discourages reporting. There are whole pages like “Superbest Amazing Videos” and TV and Radio stations whose content is upwards of 50% stolen videos. Whatever “Audible Magic” is, it’s clearly not working and the evidence is all over my Facebook feed. Facebook is a theft engine for online video and is profiting from it.
What happens when a user who is a fan of online video sees a clearly freebooted video in their Facebook feed and wants to do something about it? Let’s say they click on the hard to find little button for reporting the video or the page (Oh hey, you’ve clicked on the video now! Facebook can count that in their metrics! More money for Facebook!). Next you get a list of reasons you might be reporting it. These reasons are designed to frustrate the user. Almost any legitimate reason for reporting a post is not very accurately described here (listen to this episode of Radiolab, where a Facebook engineer will effectively explain how the choices offered are intended to get you to not file a report and them to not have to do something about it, albeit partly to reduce the number of frivolous reports: http://www.radiolab.org/story/trust-engineers/)
“This video is stolen” is not on the first page. Once you go through to more options you get “This video is stolen FROM ME.” If you click that, a link comes up. If you click that, you get a page that has a link to a reporting form and instructions on the hoops you have to jump through to file a copyright claim with Facebook. You cannot tell me this system is not designed to prevent anyone getting a video taken down.
Here’s the simplest thing Facebook could do: On the first page when you report a post there should be an option for “This is stolen”. If you select it, you should get a box asking you to paste in the URL of the original content. Now someone at Facebook has to view that report, compare the two videos, and take down the stolen post. Then send a message to the page with the stolen content explaining why it was taken down, offering them a chance to demonstrate that they own the content or have permission to post it, and explaining that if they do it again, their page can be taken down. Take this seriously. Any page whose content consists largely of stolen video should be taken down immediately in its entirety. These pages are making the active choice to download video from YouTube, strip it of copyright information when possible, and repost it. It is not accidental or innocent, it is active, knowing theft. They are breaking the law and the TOS and ought to be taken down. This allows creators/Facebook to crowdsource the policing of copyright. It’s not enough, but it would be SOMETHING other than actively encouraging theft and discouraging reporting, which the current design does.