Image for post
Image for post

DEARBORN, Mich., December 14, 2020 — GTB, a global, industry-leading precision retail marketing agency, announced today that Beau Smith has been appointed as GTB’s EVP, Managing Director Retail, supporting Ford’s national network of U.S. dealers.

Smith brings over 17 years of experience managing all aspects of multi-franchise dealerships, including Ford, Lincoln, Honda, Mitsubishi, Mazda, Volvo and more. He is also well known to the family of Ford dealers. Prior to this appointment, Smith served as the owner operator at BSC Consulting as well as executive leadership at Epsilon where he guided automotive strategy and the field organization.

From 2012 to 2014, Smith was the Chairman of the Ford National Dealer Council, representing over 3,000 franchise dealers and collaborating with Ford’s leadership on all aspects of the industry. …

Image for post
Image for post

Dearborn, Mich. October 5, 2020 — Today GTB, a global, industry-leading communications agency launches third annual “Impact Week,” an agency-wide initiative to give back to local communities around the world. This year’s Impact Week will be operated almost entirely online and span six continents.

2019 Impact Week Recap Video

The last two years team members have donated over 7,700 service hours in 22 cities across the globe in support of nearly 40 community organizations.

This year’s Impact Week, from October 5–9, GTB will support global organizations in the fight against food insecurity, socially isolated communities in residential homes, and small businesses affected by the COVID-19 shutdown. …

A Q&A with Judah, Nate and Brian from the American alternative and folk band Judah & the Lion

Image for post
Image for post

Stereo 550 has been a musical platform at GTB for 12 years, bringing art and soul to our agency and drawing people together through music. Over the past decade we’ve hosted nearly 100 shows, from emerging artists to seasoned performers such as Portugal. The Man, American Authors, Neon Trees and Third Eye Blind. Ultimately, GTB connects artists to the communications world.

With restrictions in place across most of the world we’ve had to get creative on how we connect as a team. This new challenge created new opportunities to welcome talent from across the country and invite our global team to join in events across our network. …

Q&A with Cameron and John from the band Twin XL

Image for post
Image for post

Stereo 550 has been a musical platform at GTB for 12 years, bringing art and soul to our agency and drawing people together through music. Over the past decade we’ve hosted nearly 100 shows, from emerging artists to seasoned performers such as Portugal. The Man, American Authors, Neon Trees and Third Eye Blind. Ultimately, GTB connects artists to the communications world.

With restrictions in place across most of the world we’ve had to get creative on how we connect as a team. This new challenge created new opportunities to welcome talent from across the country and invite our global team to join in events across our network. …

A Q&A with Singer-Songwriter Nicole Atkins

Image for post
Image for post

Stereo 550 has been a musical platform at GTB for 12 years, bringing art and soul to our agency and drawing people together through music. Over the past decade we’ve hosted nearly 100 shows, from emerging artists to seasoned performers such as Portugal. The Man, American Authors, Neon Trees and Third Eye Blind. Ultimately, GTB connects artists to the communications world.

With restrictions in place across most of the world we’ve had to get creative on how we connect as a team. This new challenge created new opportunities to welcome talent from across the country and invite our global team to join in events across our network. …

A Q&A with Sam Getz of Welshly Arms

Image for post
Image for post

The power of music is integral to communications and what we do as an advertising agency. Marketers and advertisers have long known the power of music to influence consumer buying. It’s all about emotion. As an agency with a rich and unique culture, we’re proud to provide Stereo 550, a platform that celebrates the beauty of music and brings a remarkable experience to the people of GTB.

Stereo 550 has been a musical platform at GTB for 12 years, bringing art and soul to our agency and drawing people together through music. Over the past decade we’ve hosted nearly 100 shows, from emerging artists to seasoned performers such as Portugal. The Man, American Authors, Neon Trees and Third Eye Blind. …

A Q&A with Acclaimed American Musician Nathaniel Rateliff

Image for post
Image for post

The power of music is integral to communications and what we do as an advertising agency. Marketers and advertisers have long known the power of music to influence consumer buying. It’s all about emotion. As an agency with a rich and unique culture, we’re proud to provide Stereo 550, a platform that celebrates the beauty of music and brings a remarkable experience to the people of GTB.

Stereo 550 has been a musical platform at GTB for 12 years, bringing art and soul to our agency and drawing people together through music. Over the past decade we’ve hosted nearly 100 shows, from emerging artists to seasoned performers such as Portugal. The Man, American Authors, Neon Trees and Third Eye Blind. …

GTB’s Passion and Creativity was Recognized Across the Globe in 2019

Image for post
Image for post

From Cannes to Loeries to Clio, GTB has been recognized for its fair share of innovation the past 12 months. Here’s a cross-section of some of our most appreciated work.

Accessibility Mat

GTB Brazil

GTB partnered with Ford and Code Studio to create the Accessibility Mat, a portable accessory for drivers with disabilities and/or limited mobility. The prototype is a redesign of the EcoSport’s trunk mat, taking a standard extension of most vehicles and turning it into a lightweight ramp that can be easily stored on the back of a wheelchair.

One Show — 2 Bronze, 1 Silver
Cannes Lions 2019 — 3 Bronze, 1 Silver
D&AD — Digital Design — Internet of Things — Yellow Pencil
Webby Awards — Experimental & Innovation
Clio Awards — 2 Bronze

Clio Health Awards — 2 Silver
WPPed Cream Awards 2019 —
Health & Wellness — Crème de la crème
WPPed Cream Awards 2019– 1 Winner, 3 Highly Commended
Wave Festival —
Brand Experience & Activation — Grand Prix
Wave Festival — 1 Gold, 1 Silver, 1 Bronze
Creative Club Brasil (CCSP) — 2 Gold, 2 Silver, 1 Bronze

Media LATAM — 1 Gold, 1…

A Q&A with Country Music Duo LoCash

Image for post
Image for post

The power of music is integral to communications and what we do as an advertising agency. Marketers and advertisers have long known the power of music to influence consumer buying. It’s all about emotion. As an agency with a rich and unique culture, we’re proud to provide Stereo 550, a platform that celebrates the beauty of music and brings a remarkable experience to the people of GTB.

Stereo 550 has been a musical platform at GTB for 10 years, bringing art and soul to our agency and drawing people together through music. Over the past decade we’ve hosted nearly 100 shows, from emerging artists to seasoned performers such as Portugal. The Man, American Authors, Neon Trees and Third Eye Blind. …

Diane Flynn | Co-Founder and CEO, ReBoot Accel

Image for post
Image for post

In September, GTB welcomed Diane Flynn, co-founder and CEO of ReBoot Accel, to lead a conversation on “Passion & Purpose.” Diane discussed the power and caveats of saying “yes”; five behaviors that hold most people back from reaching their potential; proven techniques for unlocking opportunities for growth; and strategies on how to align your career to your values.

Diane outlined each of these points after telling GTB about a time she was stuck on the couch and began reassessing her life’s focus, which, for the last 16 years, had been her family. At that point, her kids had grown up and out of the house, and she was looking for a new purpose. Shortly after this reflection, she got a call asking her back to work. Diane said yes — a yes that was outside of her comfort zone, but a yes that has since led her to create ReBoot Accel, teach at Stanford University, speak on national platforms such as NPR and the Today Show and co-write her very own book. …

About

GTB

Nice to meet you. We’re GTB. We’re a global team working together with a simple purpose: To make what matters. For people. For business.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store