The Startup Copycat Fallacy
David Beisel

Thanks for some great insight here. It got me to thinking more about this systemic issue. I try to always talk about defensibility. And maybe I am old school from my marketing 101 days in the 90’s, but it seems that in pitches I have given, not many investors are even interested in how to defend against copycats or even incumbents that pivot. It’s almost as if the notion that we are in a tech-first economy implies that the tech itself is the defense. At least for me, I am humble enough to know it is not. I would tend to think there are far more companies in this boat than they would think.