Politics, AFL (Demons), golf, family, food, analytics, movies not necessarily in that order. Trying to stay focused in a fragmented world.
Marketing Measurement — Analytics is Changing the Mix
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Making Sense of Analytics — Establishing a Framework
The world of big data and predictive analytics is hot right now. I can’t open my inbox without receiving a barrage of emails from various companies promoting a new analytic solution or feature set that can solve a business problem. How can a business executive seeking to…
There has been enough buzz about Big Data over the past year or two to create a very big data file. It seems that if you do not have a strategy around big data, mining ecommerce and social media sites for new insights into your customers, using new data management software tools like…
The Data Analytics Landscape — A Crystal Ball
It wasn’t so long ago that the universe of data analytics companies was much easier to describe. In the year…