Chris Marshall🌐 Optimising the Shopify Plus API at scale.TL;DR the Shopify Plus API is faster than pretty much any business would ever need it to be.Dec 24, 2023Dec 24, 2023
Chris MarshallIs AI the endgame for average skills? Here’s why the extraordinary will thrive.You need to up your gameDec 23, 2023Dec 23, 2023
Chris MarshallThe copy at the top of your product list page spells doom for the human raceGoogle recommends we “avoid creating search engine-first content”, yet the algorithm still demands it.Dec 14, 20221Dec 14, 20221
Chris MarshallThe problem with AirtableAirtable is great. But people don’t know they need it.Apr 14, 20221Apr 14, 20221
Chris MarshallSteal this idea from Amazon and reduce your PDP bounce rateMost mature retail websites have lots of traffic entering through the product detail pages (PDPs). With good SEO and active shopping…Aug 6, 2018Aug 6, 2018
Chris MarshallEcommerce replatforming: don’t redesign for the sake of itHave a strategy for design — or risk throwing the baby out with the bathwaterJun 20, 2018Jun 20, 2018
Chris MarshallScalable Static Ecommerce with HugoCan Static Site Generators offer a viable solution for online stores at scale?Dec 12, 20179Dec 12, 20179