Recently, the Voice of China, a famous tv show just ended two weeks ago. Just like Super Bowl, they sold out a lot of commercials. Only one, yes, only one bidded out the final 60s commercial. It’s a second-hand car company who spent 30 million RMB to play the 60s repeated ad (see this video, it’s junk!). 30 million RMB equals $ 4.7 million, which is higher than Super Bowl commercials
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A second of commercial worths 500K? That’s radiculous!