Marketing, Cultura e Inovação
Doing things just for money (which I’ve done) is incredibly depressing. You feel like a robot with a creation date and an end date.
By Gabriel Reynard
…long as the data support it, vendors will continue to use the power of the number 9. They call them Charm Prices.
If you want to use decoy pricing to help guide clients towards buying your best products, think about offering different options or …
Although nobody actually buys just the print subscription it’s an important benchmark to help buyers compare and contrast the other options. It’s a decoy.
That’s why vendors use the manufacturer’s suggested retail price (MSRP). Essentially it’s just a made-upnumber, but sometimes it’s the only point of reference you have. It…
The key takeaway is that any number works as an anchor.
Anchoring is possibly the most powerful and simplest tactics you can add to your call or sales pitch. Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price…
It’s masterful showmanship, laced with psychological triggers, but the big force at play is price anchoring. By imprinting the made-up price of $999 in your mind, it makes the real $499 a bargain. Apple sold 300,000 iPads on the first day.