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What is design really for? Should it follow human behaviour, or lead it?The story of how IDEO designed the IKEA concept kitchen to satisfy conflicting desires.
It’s more important than ever for students to understand the difference between equal as a result and equivalence in meaning from a young age because it is a fundamental computer science concept.
Good design is about creating pathways to resolve these conflicts— it’s bridging the gap between what people want to do, what they actually do, and what works for society at scale.