
… of personas to ground and humanize user insight while keeping different human attributes distinct. By designing along a spectrum of need and motivation, we avoid the biases and assumptions built into a persona. We design for a diverse range of real users instead of one average, theoretical Ted.
217 million people…r non-visually-impaired counterparts. In 2017, The World Health Organization estimated that roughly 217 million people live with some form of moderate to severe vision impairment. That statistic alone is reason enough to design for accessibility.