3 Ways To Find Your Video Voice

It’s one of the oldest rules in business. Numbers never lie. Especially these ones.

And when it comes to the delicate matter of posting on-line videos for your business, brand or career …

Wait for it …


  • More than 1 billion people visit YouTube every month watching 7 billion+ videos every day.
  • As of January 2016 Facebook is getting more than 8 billion video views and 100 million+ hours of video watched on the platform daily.
  • At over one billion users, YouTube has one-third of the entire Internet population as users.
The implications for your business or brand are crystal clear. If you don’t have a presence on YouTube and other video platforms, you are, for the most part, invisible.

You run a severe risk of no longer being relevant. Collapsing like the house of cards that was Blockbuster in the day and age of Netflix.

Lately, I have been running into no shortage of people anxious to reinvent their marketing approach who keep asking me the same question:

“How do I get started?”

In that spirit, here are some practical tips on how to get your video career to transition from the idea stage to the stage where you actually take action, start re-writing the rules and Find Your Video Voice on this edition of The Reinvention Chronicles.

“For kids growing up now, there’s no difference watching ‘Avatar’ on an iPad or watching YouTube on TV or watching ‘Game of Thrones’ on their computer. It’s all content. It’s just story”

p.s. …In August of 2013, the man who made us binge watch and fall in love with the ultimate rogue, (Frank Underwood on Netflix) delivered a warning shot to the entire television industry with his MacTaggart lecture in Edinburgh, Scotland. In his remarks, Kevin Spacey may as well have been speaking to any business owner or marketer of any stripe or size. Here are the highlights from a similar speech he made in Cleveland, Ohio to the Content Marketing Institute.

p.p.s. …Two guys who are worth paying attention to are the brothers Jack and Finn Harries. JACKSGAP is an on-line blog and video project they launched in 2012 as a way to combine their love of travelling and storytelling.

Jack and Finn’s YouTube channel now has 4.2 million subscribers as their little project grew faster than they could ever have imagined.

p.p.p.s …Here are a few other folks who are ABSOLUTELY CRUSHING it in this YouTube world …Note the different styles, plot lines and “philosophical anchors” …Who else do you think is worth studying and paying attention to besides the people listed here?

CASEY NEISTAT: The Making of the NYC Snowboarding Video




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If you are interested in having Gair speak to your organization, you can learn more about his keynotes, seminars and consulting programs at www.gairmaxwell.com.

His critically-acclaimed book, “NUTS, BOLTS AND A FEW LOOSE SCREWS” waits patiently for you at Chapters.ca and Amazon.com. His newest E-Book, “THE BRANDING HIGHWAY — How to Accelerate and Differentiate Your Marketing Without Spending a Fortune on Advertising is available as a free download

Originally published at gairmaxwell.com on February 22, 2016.

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