Top CRM Trends That Will Transform The Selling Practices!

Customer Relationship Management (CRM) has been taking divergent forms in today’s modern technological ecosystem with newer variants such as cloud CRM, Social and mobile-based CRM being introduced with every passing year. According to the latest report from Gartner, CRM has witnessed a 13.3% growth last year as compared to the previous years. And this is expected to reach $36 billion market by 2017.

As per the statistics, it is quite clear that the demand for new innovations in CRM is the new call and hence, the market will witness new CRM trends in the coming time. Let’s get it in detail:

An All-In-One Marketing and Sales Tool!

CRM software will be the leading tool to track down the marketing efforts and provide a deeper outlook on the sales cycles. According to a Gartner report, by the end of 2016, CRM applications will attain a total market value share of more than $4.6 billion. The software will help the businesses in constructing core marketing-and-sales platform since the CRM platforms are evolving from sales-oriented technology to comprehensive sales and marketing platforms. Thus, newer forms will be able to integrate with your marketing automation tools, data analytics system, and e-commerce platform to name a few.

This will help you save time on the tedious task of transferring data from one system to another since CRM will integrate with the different platforms all together to cater the needs and requirements of sales and marketing departments.

Teaming Up of Social Media Platforms With CRM!

One of the most anticipated CRM trends that will make rounds in the business dynamics will be teaming up of social media and CRM. Social media has been pulling and pushing the market trends widely as businesses now majorly depend on customer choices and preferences as posed by their social media activities. Business brands measure their impact on the targeted audience, and look out for intuitive ways for customer engagement and how to attract prospects. You can also find out what are the flaws that still exist in your marketing strategies.

Demand Of SaaS Model Will Rise!

By the year 2025, it is expected that 85% of the CRM will move to cloud-based technology due to easy facilitation, reduced budget, and better security. As a result, more and more employers are seeking to have a SaaS-based CRM model, and this trend will see the rising shift in the coming future as well due to its business affability.

Mobile CRM Solutions Will Be The New Choice!

Moving CRM solutions to mobile devices will be the new trend in the coming future. In fact, it is expected to rise around 500% by the next year! Hence, more and more CRM software are coming up with their app versions in order to meet the preferred demand and the need.

Deeper Insights About The Customer Journey With CRM Tracking!

With smart analytics, businesses now can easily map their customer journey so that the sales people can connect with them at a more personalized level. As a result, sales professionals will be in a position to better explain the marketing teams about their efforts and where improvements and modifications need to be done!

The Trending Bottom Line:

The CRM domain is undergoing a huge transformation with new and innovative trends making it more flexible and futuristic with better predictive analytics and increased sales conversions. If you want your sales team to be more analytical and guided, then it is the best time to think about the Salesforce CRM software incorporation in your organization. Above are some of the upcoming CRM trends that will dominate the business world in the near future that will help you make more contemplated decisions.