5 STARTER PACK GAME MARKETING STRATEGIES FOR GAME CREATORS
So, your game is ready to launch. Now what? Unfortunately, you’ve only done half of the job. Building the right game marketing strategy is an essential part of releasing your game to the market and attracting the thousands or (hopefully) millions of customers that you’ve been dreaming about.
There are several different ways to go about your game marketing but knowing what the right things to do are and why you should do them without having marketing expertise, can be a daunting and overwhelming experience.
Luckily for you, we have put together our top 5 expert starter pack tips for your game marketing, so that you can get your strategy on track!
1. Invest Solid $$ into Marketing your Game
The bigger the marketing spend that you have when you launch your game, the better! Marketing is not something to scrimp and save on and when developing your game, you need to make sure that you are putting aside a suitable game marketing budget that is going to cover all the strategies you want to implement. It is worth sacrificing an extra feature in your game in its final stages, in order to market one other feature well with the budget you have. Your marketing budget should not only be limited to ads, promotional videos and a website, but a good chunk should be invested into obtaining data on understanding your marketing and where your game is failing so you can make improvements.
2. Give Facebook Ads a Shot
Advertising your game through Facebook gives you the ability to reach your target audience by focusing on the interests and behaviours, demographics, and location of users. Using the Ads Manager, you can delve into audience insights, specific targeting, and advanced targeting to learn about your market and what gets them interested. Games are naturally very attractive on a platform like Facebook, with average game marketing benchmarks being some of the lowest, and you can closely monitor your click-through rates and conversions.
3. Understand What Drives your Game Purchases
Understanding what drives your game purchases is critical to knowing how to market your game in the right way, as well as making any improvements to retain and attract customers. Four of the main reasons why people may purchase your game are:
4. Build a Community for Retention
Building an online community isn’t just about growing your customer base, but it’s also about retaining customers. You may have read in our Understanding Gamers article, that many gamers like to feel like they are a part of a community, and even though they can decide to switch to another game, they can’t take a community with them.
Having a successful online community, whether it’s on Facebook or other social media site, is a great way of keeping new people coming and old customers coming back, as long as you have the right content. This is a very powerful tool if you are a game studio, as you can develop a following and have easy access to your target audience when you have game updates or new releases.
5. Don’t be Afraid of Reviews
Since many people rely on reviews and ratings from other users, you should make it easy for your customers to leave feedback about your game. Reviews can be left through the app store, and you can also add the review option to your FB page as well.
Rather than being afraid of getting negative reviews for your game, which could potentially drive potential users away, use any criticism or negative feedback to your advantage to improve your game. If you start to see consistency with a type of complaint, get your development team onto it as soon as possible to make adjustments. Responding to user’s comments where you show people that you really care about your game and are constantly making enhancements to please your audience speaks volumes about you as a developer. The more you listen, they happier your customers will be, and the more likely they will be to recommend your game to their friends, family, and social network.
But at the end of the day, you can’t always do it all by yourself. Discover more golden nuggets on how to build and structure your game marketing strategy to achieve success. What are you waiting for?