How I Run My SEO and ASO Business With Zillable
SEO teams are under a lot of pressure to deliver. Usually, they under-staffed, expected to have delivered everything “a few days ago,” and need to be up on the latest SEO tools and technologies. They may be remote teams (sometimes in multiple geographic locations) and will usually work with outside SEO consultants, backlinkers, or agencies. SEO Teams need to keep pump a steady stream of clients into the sales funnel while innovating in their SEO processes and strategies.
At Zillable, I’ve settled into the following approach to lead my SEO and ASO team. Previously, I came from a world of Outlook emails, overly long stand up meetings and “online tool proliferation.” I’m happy to say now that you CAN centralize all your team communications with the right project management collaboration tools.
Here’s how I’ve structured my collaboration plan and project management approach for my SEO/ASO team:
1) I Start with Task Management and Productivity Monitoring
I have a GTD (Getting Things Done) attitude. I applied it in my Zillable team account. I add SEO and SEO tasks from wherever I am — in the office, at home or while on the go — by adding them directly via Zillable’s mobile app. Everything starts out in my SEO and ASO spaces.
From there, I set up a board where I assign tasks, and move them to corresponding placeholders (incoming, low priority, high priority, in progress, testing, etc.) as needed.
If one of these actions requires immediate assistance, I simply assign it and I tag it to the support person, I also assign a tag “Important” so I can group all of the important tasks in one place.
To get started with Zillable, or to know more about it, watch the video below:
2) I Organize Team Communications Around Team Structure & Goals
My team’s structure and goals are aligned. In other words, the article writing team’s goals are based on the results of our content writing team. The social media manager’s goals revolve around generating leads and social media. SEO goals tie to traffic, keywords, ads, and leads.
We structure our Zillable Spaces around these same areas. In addition to our Spaces (workspaces), we have SEO folder, Social Media folder, ASO folder, and Blog folder. This way the support person for these areas have control over their area and we can quickly see what’s being worked on there. All publications are uploaded on Zillable as well.
3) I Manage All My Content and Files
We publish our files and documents either to Zillable directly via Publications or via Google Drive. Since everything is integrated, our experience in managing our ASO and SEO tasks, collaborators, and social media marketing, is seamless.
We also use Zillable for all our messages and correspondences. We can include text, URLs, attach images, or just paste screenshots directly. We do reviews as well. We do that simply by assigning a task to our QAs by @mentioning his or her name, to request a review.
4) I Set Collaboration and Innovation WorkSpaces and Policies
Since Zillable is highly customizable, we set our workspaces (Spaces) and policies to match what we actually do. To simply put, scheduling our meetings and how we communicate with the team before and after can easily be structured and replicated in the collaboration and innovation tool. The process by which ideas are collected, networked, approved, turned into a project, reviewed and sent to design can be easily decided and implemented.
5) I Integrate External Parties Into Our Workspaces
We managers often need to work with agencies, contractors or consultants. You want them involved too but you don’t want to give them all the access to your Zillable team! I use Zillable to give limited access to outside parties for specific projects or tasks. Any Zillable user can invite a guest user to a Private Space so you’ll have flexible access limits.
This means you don’t have to work with third parties in a separate fashion while you work with your team on another network. Another helpful feature is the ability to track the productivity in Zillable so you can see who’s working hard, what they worked on, and for how long.
6) I Run Weekly Meetings To Drive Progress
Weekly, daily, or monthly meetings can be such a daunting task when you solely depend on email and calendaring for managing things like to-dos, meeting attendees, pre-work, minutes of the meeting, post-meeting actions and much more. Instead, we use Zillable to set up our meetings via our Meeting Space and put all our memos in there.
By the way, for more information about Zillable, click here:
How Does Your Team Collaborate and Drive Progress?
This is how I use collaborative work management tools to run my business at Zillable, which includes people from around the globe, plus multiple clients. Centralizing means you always know what to do, where to go, while spending less time looking for things and more time making progress.
How do you manage your business? What strategies or activities do you find the most challenging to control? Let me know in the comments!
via [Games Gadgets & Gizmos]