BinaryEdge built an amazing product to scan the entire internet (including images content). The things you can do with it are very scary, but amazing at the same time. For sure in the wrong hands these tools can make more harm than good, but the potencial of BinaryEdge product is huge.
Hiring a high performer who is a bad culture fit can be like closing an open wound with a staple gun. You might survive, but it will be painful and certainly a short term fix. The inverse is also true — a low performer but high potential & culture fit may not have immediate impact, but may have tremendous contributions down the road. There’s no magic answer here, you just need to deeply think about each person, how they fit in, and what you’re looking for.