I disagree with almost the entire article (but I could start an argument in an empty room).
- There is no contradiction between sustainability and profit.
- If you’re hitting a ceiling, you are doing it wrong.
- We don’t have time for a complete rethink — the exemplars have shown the way, the rest have to emulate their success.
I’ve expanded on my reasoning here: http://www.terrainfirma.co.uk/blog/2016/10/is-your-sustainability-programme-hitting-a-ceiling.html