A Connection Tip

A little more story is what people want


Gelato looks much more delicious than iscream*. Perhaps it was the whole vibe of Door County that made it look so delicious and taste just as good as it looked.

The gelato you can buy allows you to make your story with it. I’ll always remember my trip to Door County when I think, see, smell, eat cappuccino gelato. Products are perfect vehicles for us to tell our own story.

Services are a bit different. Services tell their own story.

Specifically, the server and their story.


*Yes, I spell it iscream, sue me. (Not you, Apple.)


The girl behind the gelato in the small Door County shop had a name, I’m sure, but I never asked. I was busy living in the moment with my significant other, looking at all the nick-knacks the shop also sold.

After handing the server money for the gelato, I searched for the tip jar. I didn’t want to walk around with a pocket full of change all evening, especially when parking is free.

Spotted it.

Right by the register on the other table.

But, no where on the jar did I read “TIPS.”


What I read was a university name, interested major, and a related occupation.

“Is this you?” I asked, pointing at the jar.

“Mhm,” she responded with a smile.

I kept the spare change she gave me and dropped a $10 in the jar.


“TIPS” doesn’t tell a story. It just reminds us to be a bit courteous or “here, we’ll take your change so you don’t have to carry it in your pocket.” Nothing special. No real connection.

It pays, literally, to tell a little more story. With a tip jar, with your voicemail, with your clothes, with your blog, with anything.

Stories are how people connect.