About the i7–7700K review timing

So I’ve been reading the feedback on the i7–7700K review we recently published on the XDA Portal. Not surprising but the expected responses arrived.

“Wow. How soon👏”
“Why are you guys posting benchmarks for a processor thats half a year old now?”

Well, I’ve responded in bits and pieces — but I think I’m just going to put it here instead and let this sort it all out. Yes, the 7700K has been out since the 1st quarter of this year. There are some very important reasons why this review was done now, but let’s also talk about the idea of review timing a bit after that.

The i7–7700K, at the time of its announcement, was largely expected to be more of the same of Skylake. Coffee Lake, in turn, was also supposed to be a refinement of that same architecture based on Intel’s “Process-Architecture-Optimization” methodology that replaced the former “Tick-Tock” version. But then a funny thing happened and AMD’s Ryzen CPU came out — and it did something that was a bit unexpected by many. It is doing well. Very well. Well enough to bring back some real competition against Intel.

The rumors, as already stated in the article, suggest Coffee Lake will replace the 4C/8T mainstay with a 6C/12T i7, 6C/6T i5 and 4C/4T i3. Given that Intel hasn’t changed that core count in 7 generations of this lineup, that’s most certainly newsworthy. And we should be covering that.

Separate from this discussion was the announcement in July that we’re going to make this coverage official. That gave me a lot more internal support to start approaching companies, of which Intel was one I contacted fairly quickly. We originally contacted to request Core X samples but were told that samples were not available. As an alternative we could receive a sample of the i7–7700K.

Well, I don’t have a 7700K already here. I have my personal 6700K, but it’s even older than the 7700K. So barring everything else, why shouldn’t XDA start working with Intel and cover a CPU that we (at least) haven’t covered so far? We did similarly in 2016 with AMD and their FX lineup.

This turned out to be very beneficial for XDA. How beneficial? I hear you won’t have to wait very long to find out.

Many of the outlets that you go to for benchmarks have done things that we’re just now getting around to doing. They have had years — some, decades — to build and foster the relationships with industry players. We’re behind the curve and fighting against a paradigm that knows XDA primarily for its Android coverage. To be honest, I’m both pleased and surprised we’ve gotten as far as we have in the past 6 months.

But readers are right: Many reviews are wanted to be read the day of release. We get that. Despite our best attempts, we’re not always going to be selected to review a given product. But we’re not going to keep trying just because we’re behind others. Our reviews offer information that has little to no alternative. Where any overlap exists the need for corroboration based on results is also real.

We still don’t have Core X or Threadripper. We are actively pursuing every option to try and make this happen. Given that this coverage is in its early stages it’s also hard to justify purchases by XDA without knowing that we have the interest or readership to support that. So, if you want to see that coverage, I’m asking you to let us know. Get word to us at the Portal team. Thank and do business with those who work with us. And encourage others that are not to please do so!

We’ll continue to offer reviews on products that we haven’t covered, whether it’s on day one or day 300. We have a lot of catching up to do and until we do so this will likely be a part of how the coverage goes on XDA. To that extent I’m happy to inform our readers that we’ve made progress on Threadripper coverage. While we do not have the CPU itself we will soon have all the other components necessary for covering it. We continue to reach out to folks daily and will keep doing what we can to offer the coverage that we hear you asking for.

For readers supporting us, again — thank you. Right now reading and sharing our articles is one of the best things you can do to support that. It helps me show just how big our audience is, and based on that we can start taking more steps forward.

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