Understanding the Impact of Colors on Branding and Marketing

Colors play a vital role in branding. Most customers associate a brand with its colors. Brands such as Coca-Cola and Apple have established a cohesive identity with their branding colors. It is necessary to set apart personal preferences while selecting a branding color.

About Author

Gary Taylr

I am a marketing consultant and work with the creative team at Promo Direct to boost sales. I am a regular participant in discussions related to business and marketing. I love exchanging ideas and connecting with like-minded people. Please follow me on Google+ and Twitter