The most important factor for the success of your marketing campaigns.
In India, 212 startups were shut down in 2017, which is 50 percent higher than the last year. -The Times of India
Most of these have invested handsome amount on advertisements and other promotional events, but still, were unable to have a substantial hold in the market.
Despite spending huge amount, their marketing was still ineffective.Why?

Everyone must have remembered 5 P’s of marketing- Product, Price,Place, Promotion and People. Lately, another P was added and is the most critical factor to make any business long-lasting and profitable. Yes, I am talking about ‘Product Positioning’. Product positioning contributes to how your product is preceived by your target group. To sell any product, marketing is the ultimate tool to inform people about product’s specifications, price or availability etc. For that, many marketing campaigns are held for promotion through print, digital, on-air, on-ground mediums.
Apart from choosing the most effective medium, it is important to know, how your product has been marketed. What impression will it make in mind of the customers?
If you are the parent of your product, do not let positioning part of the product completely go into the hands of PR agency. Choose an inside-out approach. Make sure your marketing campaigns are the refelection of your cause/belief/purpose of creating the product. Apple is the epitome of product positiong as it says “ We believe in thinking differently” and challenged the status quo. Apple has created a monopoly by positioning itself a completely different product in the premium range.
Furthermore, selling a product requires more skills than money. To start with, you can choose a marketing tool with the least investment and we will help you to position your product in the best possible way.
Team Pollen
