Highlighted by Gautier Thiriez
From The State of UX in 2017 by uxdesign.cc
Why does one choose to use Gmail over Yahoo, Medium over Blogger — if the features are 99% the same? It’s definitely not about disrupting usability standards. It’s about that additional layer of sophistication that can only be achieved when you put enough time and brainpower into the tiniest details, the most subtle animations, the most elegant transitions – not just for the sake of creating whimsical dribbble shots.
From SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single… by Austen Allred
In SEO this matters because, at least in the beginning, we’re going to go after long tail keywords — very exact, intention-driven keywords with lower competition that we know can win, then gradually we’ll work our way to the left.