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…-billion dollar revenue. The rise of programmatic has effectively raised the possibility of limited ad viewability given that it exercises less control over context. Yet, with the introduction of AI and the expansi…
… delays in the loading time of a webpage will dramatically impact how many people stay on the page. Google found that increasing the number of results per page from 10 to 30 took only half a second longer, but caused 20% of people to drop off.