How To Create Attention Grabbing Subscription Forms and Get More Subscribers

Having people subscribed to your newsletter is not an easy task. People come and go but only a few of them would subscribe to your website. Collecting dedicated blog readers and growing the subscriber base is a hard work , but if you manage to create attention grabbing forms and display them at the right place in the right time, things would get a lot more easier.

Although creating an attention grabbing subscription form might seem a challenging task, it’s not that difficult if you’re using the right tools.The most widely used email subscription service is probably (if not for sure) Mailchimp. In this post I’m going to show you how to create beautiful subscription forms using WordPress Mailchimp WD plugin. It’s the most feature-rich and fully customizable plugin I’ve come across so far, which makes it easy to create forms of any style and design. Also, it comes with a number of form display options to help you jump in at the moment your readers are most engaged. Let’s get to know the features of Mailchimp WD and have a closer look at the customization options you can adjust to your needs.

Installation and Setup

You can download the plugin either from the WordPress plugin directory, or from the plugin’s official page at Once you install the plugin,you’ll have to provide API Key. If you don’t yet have an account you can create it right here.Afterwards, go to the API keys section, and press Create Key button and it will be generated. Copy the key, paste it in the input field of MailChimp WD plugin and click Connect to MailChimp.And you’re done.

Creating a form

Mailchimp WD comes with an advanced form editor, which allows you to create any kind of forms and make the adjustments you want. To create a form click on the Forms section and then click on the Add New button. It will open up the form editor, where you basically create and customize the forms.

To get started, you have to choose the list you want to create a form for. If you already have lists in your Mailchimp account those will be available for you to choose. If you don’t have created lists yet you can integrated them later on. Also, you’ll have to give the form a name and choose the form theme. There are 14 pre-made templates available in the plugin, but you can create new ones with the settings and parameters you want. The themes are fully customizable, allowing you to adjust header settings and global parameters, content and text settings, button options, and more. You can also write custom CSS for additional form styling features. The plugin instantly shows the changes you’ve made and displays the theme preview right next to the options.

Now about the form fields. The plugin allows you to add fields from your Mailchimp account and lets you expand the functionality of your forms with custom fields. You can have additional text or number input fields, checkboxes, custom select fields, PayPal payment option, survey tools, file upload field, and many more. The fields can be easily arranged by dragging and dropping them in the right order.Find the full list of custom fields below.

To give your forms the look and feel you want, Mailchimp WD allows you to customize form header. You can write a description for your form, give it a title,and add an image with animation to have it look even better. You can adjust more header options and parameters for a specific theme from the theme setting.

Wth Mailchimp WD you can create forms for subscription, and forms to unsubscribe from a particular list. This option can be configured from the form editor as choose the form’s action. Moreover, you can absolutely leave it up to the visitors, and let them choose themselves whether to subscribe or unsubscribe to/from a list.

Display Options

Form locations are absolutely important that’s why Mailchimp WD provides a number of form display options to choose from. There are actually four display options:

  • Embedded
  • Popup
  • Topbar
  • Scrollbox

With the embedded type you can place your forms on any page or post with a shortcode. Whereas other three options are published on the general website view.

Popup, topbar and scrollbox options have their individual customization options regarding time of the display, position, display frequency, trigger point, etc. Also you can set the forms to be displayed on specific posts, pages,and categories.

Form Options

What I like about Mailchimp WD is that the plugin comes with really extensive form options that you can adjust to get the most of your subscription forms. You can choose what happens after the user submits the form, customize email options, adjust Paypal settings, add custom messages for different cases like subscribe/unsubscribe ,errors, invalid emails, updates,and more.

Conditional Fields

There is an outstanding feature in the plugin called conditional fields. Using this option you can set conditions for form fields, based on which specific fields would be displayed or hidden to/from your visitors. This is a great feature that you can use to collect only the most necessary information from your visitors, and free them from the hassle of filling in numerous fields that are not really necessary to fill in. For example, if you have a field asking for a social security number which is basically used only in US, you can set a condition to hide the field from the users from countries other than US. Isn’t this cool?

Final Thoughts

Mailchimp WD is a truly feature-rich plugin that you can use to create attention grabbing subscription forms that really work. You can give the forms the look and feel that fits your website design and place them anywhere you want. Here is the link to plugin demo.