Want some more of this? — What is customer satisfaction/loyalty in a restaurant?
There are many factors that will convince a customer whether or not to return to a restaurant. The weight does not lie solely in the food. A recent survey found that the top reasons for choosing to stay away from a restaurant included an all-round dirty feel, unpleasant smells, and bad customer service.In other words, the main factors that could hurt or aid a business’ buyer base are eating place ambiance and customer care. A business really should, therefore, make the upholding of the good atmosphere as well as great service in their restaurant, a main priority.
The best way to make a nice restaurant ambiance is to pay attention to cleanliness. Having adequate janitorial supplies accessible, and hiring productive staff will ensure an even of cleanliness which will satisfy customers as well as help them really feel about eating the food. In Anthony Bourdain’s publication, Kitchen Confidential, he explains the benefit of cleanliness in a restaurant bathroom:
“I won’t eat in a restaurant with dirty bathrooms. This is not a hard call. They enable you to see the lavatories. If the restaurant is not bothered to swap the puck in the urinal or maintain your toilets and floor surfaces clean, then think of what their refrigeration as well as work spaces appear to be. Bathrooms are not at all hard to clean. Kitchens usually are not. “
Letter grades provided to food businesses through the state health sectors help create transparency on the restaurant’s cleanliness expectations for customers. A company should strive with an “A” grade, while anything less could repel customers. The unique requirements for all the letter grades fluctuate by state. Developing a theme of décor can make a restaurant ambiance that’s one step up from only a “clean restaurant” A rustic, hip, or luxury feel would bring customers whom are trying to find a specific dinner environment.
Aside from the appearance of the restaurant, great customer care is a sure strategy to draw customers back. Staff training for top possible customer service levels is a good investment for an enterprise. There should certainly be a focus on friendliness as well as attentiveness. “The customer is always right” is essentially the most commonly accepted mantra in customer care. When a buyer is doted after, he/she will usually be satisfied with the dining experience, and be almost certainly going to return. Waiters training may also include factors that enforce the ambiance of the particular restaurant. Specific guidelines on how to set the particular tables (making certain the utensils as well as dishes are clean as well as the tablecloths are straight, for example), how often to check out a table of diners, how to reply to unhappy customers, and the best way to recommend the almost all profitable dishes on the menu to consumers, should be clarified to the whole restaurant staff. By adhering to a code of discipline and hope of standards via all restaurant employees, a restaurant’s business, customer loyalty, and client satisfaction will increase.
As a restaurant owner, you know what to do . You know how to do these things, but how will you know when your not in the building? What happens when you are away? Even the most trust worthy of management can go astray. Using Gazella Wifi’s built in customer satisfaction score, you can learn about your customer.
Gazella Wifi keeps customers coming back not only with our outbound marketing to the customer, but the inbound feedback the customer is providing the restaurant. By catching the customer in the act of eating, drinking, or meeting at your restaurant you can ask those big customer service questions with our Net Promoter Score when users have your brand fresh in their mind. A customer logins onto the internet and are immediately asked the question “How likely are you to recommend us to friends or family?” With the option to provide as much feedback as they would like. Feedback is then sent to management as soon as it is submitted. From there management can take the appropriate measures to make sure customers keep coming back for more.
For more information visit www.GazellaWifi.com