Gene De Libero
Gene De Libero

Gene De Libero

I help brands and agencies be more agile, effective, and profitable. #digitalmarketing #digitalstrategy #customerexperience #martech

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Gene De Libero
May 11, 2017 · 4 min read

Marketing Technology Is Not Digital Transformation

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Gene De Libero
Mar 31, 2016 · 3 min read

The Content Management System Grows Up

The Content Management System (CMS), a web application originally developed to make it easy…

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Gene De Libero
Jan 18, 2016 · 3 min read

Looking for a New Job? How About “Chief Agitator”?

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Gene De Libero
Dec 11, 2014 · 2 min read

Putting the Customer First Means Never Having to Say You're Sorry

“Nobody pays for a ‘product.’ What is paid for is satisfaction.”

The folks at GateGuru had ambitious goals to “reinvent travel” through their travel…

Gene De Libero
Dec 9, 2014 · 2 min read

Advertising is a Commodity [But it Doesn't Have to Be]

The real problem isn't that advertising is a…

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