Gene De Libero – Medium

Gene De Libero

Gene De Libero

Marketing Technology Is Not Digital Transformation

Listening to salespeople speak fervently about their marketing technology products as drivers of digital transformation is like hearing my…

May 11, 2017

Marketing Technology Is Not Digital Transformation

May 11, 2017

Gene De Libero

The Content Management System Grows Up

The Content Management System (CMS), a web application originally developed to make it easy for non-techies (like traditional marketers) to…

Mar 31, 2016

The Content Management System Grows Up

Mar 31, 2016

Gene De Libero

Looking for a New Job? How About “Chief Agitator”?

Would you rather sit in a cubicle all day long and toe the line or constructively question the majority when appropriate?

Jan 18, 2016

Looking for a New Job? How About “Chief Agitator”?

Jan 18, 2016

Gene De Libero

Putting the Customer First Means Never Having to Say You're Sorry

“Nobody pays for a ‘product.’ What is paid for is satisfaction.”

Dec 11, 2014

Dec 11, 2014

Gene De Libero

Advertising is a Commodity [But it Doesn’t Have to Be]

The real problem isn’t that advertising is a commodity, it’s that no one’s really doing anything about it.

Dec 9, 2014

Advertising is a Commodity [But it Doesn’t Have to Be]

Dec 9, 2014

Gene De Libero

Transforming IT Into a Customer-oriented Organization

The Chief Information Officer (CIO) can be a great partner of the business and its customers.

Dec 8, 2014

Transforming IT Into a Customer-oriented Organization

Dec 8, 2014

Gene De Libero

What is a Digital Strategist?

And what the heck do they do?

Dec 8, 2014

What is a Digital Strategist?

Dec 8, 2014

Gene De Libero

How Selling “Free” Can Drive Revenue

A slightly unconventional (but proven) way to get your business off to a kick-ass start when you can’t launch with an anchor client.

Dec 7, 2014

How Selling “Free” Can Drive Revenue

Dec 7, 2014

Gene De Libero

Gene De Libero

I help brands and agencies be more agile, effective, and profitable. #digitalmarketing #digitalstrategy #customerexperience #martech

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