Gene De LiberoMarketing Technology Is Not Digital TransformationListening to salespeople speak fervently about their marketing technology products as drivers of digital transformation is like hearing my…May 11, 2017May 11, 2017
Gene De LiberoThe Content Management System Grows UpThe Content Management System (CMS), a web application originally developed to make it easy for non-techies (like traditional marketers) to…Mar 31, 2016Mar 31, 2016
Gene De LiberoLooking for a New Job? How About “Chief Agitator”?Would you rather sit in a cubicle all day long and toe the line or constructively question the majority when appropriate?Jan 18, 2016Jan 18, 2016
Gene De LiberoPutting the Customer First Means Never Having to Say You're Sorry“Nobody pays for a ‘product.’ What is paid for is satisfaction.”Dec 11, 2014Dec 11, 2014
Gene De LiberoAdvertising is a Commodity [But it Doesn’t Have to Be]The real problem isn’t that advertising is a commodity, it’s that no one’s really doing anything about it.Dec 9, 2014Dec 9, 2014
Gene De LiberoTransforming IT Into a Customer-oriented OrganizationThe Chief Information Officer (CIO) can be a great partner of the business and its customers.Dec 8, 2014Dec 8, 2014
Gene De LiberoHow Selling “Free” Can Drive RevenueA slightly unconventional (but proven) way to get your business off to a kick-ass start when you can’t launch with an anchor client.Dec 7, 2014Dec 7, 2014