Growth hacking is a popular marketing strategy. However, there isn’t a lot of information available about it to guide marketers on how to go about it.

The main aim of growth hacking is to enable businesses to grow faster and be able to be the market leaders in the industry through the use of extraordinary marketing strategies.

For your growth hacking strategy to work, you need to have a good business model. Without a good model then it will be difficult to implement your strategy. …

Market penetration is one of the main components of any marketing strategy, and its goal is to ensure that the product or service on offer reaches as many people as possible, while raising public awareness about the company and how to utilize its products and services. This creates beneficial word-of-mouth advertising which is one of the most effective ways to increase sales. it’s no surprise then, that social media and other forms of online marketing are great promotional tools that are widely utilized by most businesses, and bounty programs are an essential aspect of most digital marketing endeavors as well.

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Things have drastically changed in the startup ecosystem recently. Seed funding is drying up very fast, which is why accelerators are scrambling to look for funding.

There are a couple of reasons why this is happening.

First, it’s now much easier to build a startup than before. Anyone can hit the app store, and within only a few days, the need to raise millions for software and server is over. Secondly, most inventors want to see traction, and a few are willing to take risks for the relative unknowns. …

The Namahe Ecosystem provides a vision for a new standard that can be possibly used in any industry to allow for transparency and to connect the various elements of the value chain, regardless of where they are located in the world.

Thanks to globalization, it’s now possible for buyers to source out goods from around the world, including from developing and underdeveloped countries. The arrival of huge orders, price competition, and the lack of consistency when it comes to ethical sourcing policies, not to mention the implementation of the stakeholders, as well as the ignorance and corruption of the law…

Blockchain technology could be the future of digital banking. All players in the banking industry stand to gain from the cheaper, faster cross-border transactions. In fact, based on the P2P lending principles, blockchain technology will open up banking for the underbanked, the unbanked and even those who are currently locked out of the banking system because of bad credit history. Therefore, blockchain technology is here to make the banking industry an all-inclusive one, with fair interest rates for loans approved in cryptocurrency.

According to experts, P2P lending will level the playing field, making banking fair for everyone, from borrowers to…

Tokenization refers to the process of converting rights into an asset through a digital token in the blockchain. There’s an increasing interest by financial technologists and intermediaries all over the world in determining how to convert real-world assets into blockchain to take advantage of Bitcoin while maintaining the assets’ characteristics.

Why Tokenize Real World Assets?

Our world is filled with different assets in the form of real estate, stocks, carbon credits, gold, oil, etc. Most of these assets are difficult to subdivide or physically transfer, allowing sellers and buyers to trade in paper representing these assets. However, paperwork, along with…

Do the destruction of Bitcoin and all other cryptocurrencies sound like the worst idea ever? Well, it’s not as terrible as it sounds and the burning or destruction of cryptocurrencies is actually quite common.

Since almost all cryptocurrencies have a limited total number, burning cryptocurrencies actually causes an increase in the value of the coins that have been left behind. Taking the example of the Bitcoin, only a total of 21 million Bitcoin can be mined, and so far, we have 16.7 million in circulation. …

Lending institutions try to create as many new loan accounts as possible, while at the same time keeping their risks manageable. To do this, they have to factor in credit scores. Theoretically, financial analysts in banks look at the credit score before they approve loans, or set other factors like loan duration and the interest rate. Practically, it’s not as simple as it sounds. There are several flaws in the traditional credit score systems.

Most of the credit score systems don’t consider those who don’t have credit cards. Considering that most companies are currently targeting millennials, a third of whom…