The new Macbook Pro tool bar is a scab I want to pick off
Cody Brown

“In the thousands of interviews Apple did with creative professionals about their computer needs”

Apple doesn’t interview users and doesn’t ask them what they want. They were always a “I’ll tell you what you want” kind of company. Sometimes that works great, other times no so much.

Guy Kawasaki used to reiterate this point that companies should not ask consumers what they want because they’re only going to hear “I want better, faster, and cheaper”

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.