Why we shouldn’t Advertise on Yellow Pages


We have discussed about the various aspects related to yellow pages that should we advertise on yellow pages or not. What we need to keep in mind while posting our ads on yellow pages? I think the following article is going to tell why we should stay away from posting our ads on yellow pages. If we are still post our ads what we really need to look, this is what we are going to discuss!

Sometimes a business owner moves from one place, but he doesn’t inform yellow pages agencies to update his address or remove his ads. Due to this many people face the confusion and they don’t get the service which they desired. Many people won’t find it helpful to read these books, they simply want to type some alphabets on computer and get the business they desire. So posting an ad is not only waste but also useless. The return of investment margin is also annuaire very less, people thinks that due to post some ads here they will get huge reward in return but their faith in yellow pages breaks when they find less money in their hands.

Many new business owners find these ads very costly due to an obvious reason, they cost high and they have not enough money to sponsor these ads. But for a heavy business big shot, this is nothing. The ads get failed when people pay heavily but they don’t get enough responses for their ads.

Also the poor content writing, poor heading won’t increase the business opportunities of these business men. So people who have less budget should think twice before investing money in these yellow pages. Many times publishers hide the real data from these small business owners and don’t return them their share of profit which they earn by advertising, so the business owners must have a track with ads.