Part 1: Guide to Using Title Tags to Boost Your SEO

“A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.”

Why should I use title tags?

  • Aside from giving your SEO a gigantic boost and avoiding penalties on your site, there are so many other benefits to using this SEO tactic.
  • Your reader gets a succinct, clear snapshot of what’s included on the page. They’re more likely to click on the URL if they can get to understand what to expect, or can see a unique and easily recognisable title displayed in SERPs.
  • Title tags are displayed at the top of web browsers, on the page tab, and act as a placeholder amongst other open site pages.

How should my title tag look?

  • A title tag’s the first introduction your reader’s going to have with your business if they find you via a search engine. You want your site page to stand out amongst all the other listings.
  • The first 55–65 characters of your title tag will be displayed on Google’s SERPs. But depending on the width of the characters, this will vary each time. You should focus on the overall format of the heading.
  • Create something that’s easy to recognise and unique to your website. Try to add more personality amongst SERPs by conveying your tone of voice.

So, what have you learnt?

Optimal format

Primary Keyword — Secondary Keyword | Brand Name

8-foot Green Widgets — Widgets & Tools | Widget World

Product Category — Minor Product Category — Name of Product

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