Thanks for the article. Like you, I love everything that they are about. I love how the engage, and I love how they create online content that encourages meaningful discussions with millennials on the importance of super. Emotionally, I am all there.
Practically, though, the high fees, the lack of a 100% growth fund (I’m a High Growth, mega-aggressive investing kind of girl — and so I should be, being in my early 30s), and no insurance options are a big hindrance. Underlying product wise, they just aren’t there yet.
But, that’s not to say they can’t get there. They’ve done a fantastic job at the part that all other super funds can’t seem to get right — effective (and different) engagement and user-friendliness.