What’s in a marketing technology stack?
As competition to captivate consumers reaches a boiling point, the average attention span has fallen to new lows, dropping from 12 seconds in 2000 to about 8 seconds in 2018. From display advertising and retargeting, to social media and email marketing, marketers need every tool at their disposal to help keep customers engaged. Put these tools together and you’ve got the Swiss Army knife of marketing: the marketing application stack.
Got interested? Read through to discover the 44 must-have marketing technology solutions, based on data from 18,000 GetApp users.