How BeaconHere is fixing the problems with physical beacons…and how Retail & Hospitality can benefit with our simple app

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Jul 28, 2017 · 4 min read

There’s been a lot of talk about beacon location-based tech and how it’s going to change marketing. So why are we still waiting? And how does BeaconHere, (our simple app to attract nearby footfall to bricks and mortar businesses — by the way, hint hint — it’s literally just launched on Android’s Play store) change the game — please give us 5 minutes to explain…unless you want to you can skip the techie bit and head straight to the bottom of the page for our full on SELL! :-)

Physical Beacons. They’re small, unobtrusive devices that can communicate with smartphones and tablets via bluetooth low energy (BLE). By deploying them in a store or other brick and mortar location, brands can gather information about customer movements that are far more granular and accurate than traditional, GPS-based location-tracking. Which allows for smarter, more detailed data collection and deeply responsive, personalized messaging.

That was the idea, anyway.

THE ORIGINAL PROMISE OF BEACONS…

Source: RFproximity

THE PROBLEMS WITH PHYSICAL BEACONS…

Source: Code Magazine

Obviously, before creating BeaconHere as a replacement technology we needed to understand why physical beacons hadn’t taken off the way everyone expected…so we dug into more than 40 beacon-focused articles written over the past three years and identified these possible factors…and explain why we created BeaconHere to overcome these.

1. IMPLEMENTING PHYSICAL BEACONS CAN BE A STRUGGLE…

Installing, managing, and maintaining beacons in large numbers across a vast network of locations is a major undertaking that requires significant planning and testing to carry out. But even using beacons in a single location can present significant issues:

  • Physical Beacons are often too heavy for the adhesive used to keep them in place, leading them to fall off walls. The BeaconHere app overcomes this as your phone becomes a virtual beacon (well six virtual beacons actually).
  • Physical Beacons lack serial numbers on their cases, making it hard to tell one beacon from another. With the BeaconHere app — well all the detail is all in our app in one place. Simple.
  • Physical Beacons run on batteries, but it’s unclear how long those batteries will last before they need to be replaced. BeaconHere solves this problem — well that’s a lie — you solve it — by charging your phone every night!
  • Physical Beacons begin working before they’re installed, forcing many to keep them in cookie tins (really!) until they’re ready, in order to avoid erroneous data. Each of the BeaconHere’s 6 adverts can be enabled/disabled in the blink of an eye!

…a physical beacon installation cart, complete with cookie tins

2. PHYSICAL BEACONS REQUIRE CUSTOMERS TO OPT IN… A LOT

A customer steps into one of your stores. Walks toward the menswear section. Pauses in front of a display showcasing bell-bottoms. You’ve put a physical beacon there, allowing you to automatically trigger a message offering customers 10% off all lime-green bell-bottoms if they buy now. But in order for a customer to receive that message, they need to:

  • Have already downloaded your app — no need with BeaconHere.
  • Have opted in to push notifications- nope, no need with BeaconHere.
  • Have opted in to receive in-person notifications powered by beacons- guess what, no need with BeaconHere!

Even getting a customer to download an app and opt in for push notifications can be a difficult proposition.

THE SOLUTION — BEACONHERE APP

THE SMART WAY FOR ENGAGING NEARBY MOBILE USERS WITH YOUR MARKETING MATERIAL

So with BeaconHere, we can help the High Street to fight back!

Get your message (read any URL you choose at that moment) to everyone that passes by your Retail or Hospitality venue, automagically.

Convert footfall into paying customers.

Remember “sharing is caring”…unless of course it’s a competitor down the street…in which case keep shtoom!

Our Call to Action — ask your employees to install the BeaconHere app today on their Android phones and watch as your customers buy more.

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"Sell.More.Stuff. Breakthrough proximity marketing platform & app for small business📲Convert more Sales🛍️& grow brand loyalty💖 https://getinhere.online

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