Illustration by Alice Mollon (

Although it may seem counterintuitive, one of the biggest obstacles to building and maintaining a profitable AdWords account is the AdWords interface itself. Users experience AdWords through an immensely complex, almost labyrinthine interface, with menus and sub-sections for every option imaginable. Without prior experience and/or AdWords training, creating a well structured campaign can seem like an insurmountable task. Even with years of experience, maintaining a profitable, organised and well optimised account can be unnecessarily difficult and time consuming.

At Opteo, we build products that help AdWords people with AdWords problems. At its core, our product is a smart recommendation engine…


Opteo is everything you hoped AdWords would be. Smart, powerful, and built to make life easier.

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