25 Reasons Why Infographic Is Crucial For Your Marketing Strategies
The success of your marketing efforts lie in their efficiency to convince your target audience to choose your company for your products or services. The times are changing, and so are marketing strategies. Infographic is crucial for your marketing strategies, Infographics and gifographics are emerging as a part of the new age marketing techniques.
It has been found that most of what the brain absorbs is visual knowledge. Rather than rows of text, simple yet interesting images can convey a message more efficiently. Thus, online marketers are increasingly resorting to gifographics and infographics to relay their business ideas to their target audiences.
Image Source: Wikimedia
25 Reasons Why Infographics and Gifographics Should Be Used in Marketing Strategies
There are different types of online marketing techniques. Infographics are, however, considered one of the most reliable as they deliver higher returns on investments. This article discusses why they should be used in marketing strategies.
#1. Help to Achieve Goals Faster
Infographics are more straightforward and direct, and are thus capable of conveying information more efficiently. This will enable you to get across your message faster than you thought.
#2. They are Visually Appealing
People nowadays hardly have time to breathe. Reading a lengthy article about something is out of the question. Marketers need something unique, like infographics or gifographics to grab their attention. They can turn anything that is boring or monotonous into interesting pieces of information with great visual appeal. It has been shown that people tend to take more interest in content that has a visual element to it and thus infographics and gifographics are able to engage audience on a much higher level.
Image Source: Flickr
#3. They Can be Easily Shared
Social networks have become a major platform for any kind of marketing or social activity. Infographics and gifographics can be specifically designed for social media promotions. People prefer succinct yet valuable content, and infographics are the best way to deliver that. It has been found that according to 37% of online marketers their businesses have gained hugely from visual marketing strategies. Another 74% of online marketers prefer using visual elements in contents created for social media marketing.
#4. Create a Long Lasting Brand Awareness
The best part about infographics and gifographics is that they use illustrations instead of words to express an idea. Although, there still needs to be a few sentences on the topic, they are mostly kept at a bare minimum level. The main benefit of this is that people are able to remember the brand for a longer time since images leave a longer lasting impression in our minds. Hence, this type of internet marketing content is a great way to create brand awareness. According to a study in 2016, the effectiveness scale of infographic marketing surged from 50% to 58% in just one year.
Image Source: Flickr
#5. They Have a Higher Chance of Going Viral
Since infographics are eye-catching and interesting to read, people are more likely to share them and the more they’re shared, the faster they will go viral. You will experience a surge in your website traffic within a very short time, something that is not as easy to achieve with simple text-based content.
Image Source: Bit Rebels
#6. Help Boost Traffic to Your Website
The infographic you create will have your company’s logo at the bottom. The readers who find the infographic useful will visit your website to learn more about your company and your products or services. This will result in increased traffic to your website. But for this to happen, you need to create an engrossing and meaningful infographic. A data showed that there has been an 800% increase in the number of people looking for infographic content over the past two years.
#7. They Help Improve Google Ranking
More the people share your infographic, more the number of people will know about it. And this also can result in an increase in your website traffic. The popularity of the infographic content may also help you climb up in the Google search results, and help you achieve a higher ranking for your page.
#8. They Help Reach Out to a Larger Audience
By promoting the infographic on different social media platforms, you can make sure that it reaches the maximum number of people. Also, if it contains some compelling information, and creative visuals, it will be increasingly shared from one social media channel to another by the readers. Social media is one of the most lucrative platforms for content marketing and infographics have been shown to perform well in these fields since they offer easy sharing options. Facebook is one of the friendliest social media platform for infographics.
Image Source: Flickr
#9. They Simplify Complex Ideas
There is no better way than using an infographic to simplify a complex idea. Infographics use images, figures, charts, and other visual tools to engage the audience. There is also text, but it is added to the infographic in only a few lines. Images can make the understanding of any complex subject easier.
#10. They Are Excellent Tools to Draw Comparisons
Infographics can be effectively used for making comparisons. They provide the opportunity to utilize images, clip art, shapes, and figures to make the comparisons. Words alone may not be enough to explain a lot of things. Images are a must in those cases.
For example, a comparison between two different handset models of the same mobile phone company. This technique not only makes the comparisons easier to understand, but also makes the content more interesting[…]
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