Social Listening Tools to Help YouTube Creators Monitor Their Brand and Reputation

4 min readSep 12, 2023

“There is as much wisdom in listening as there is in speaking — and that goes for all relationships, not just romantic ones.” — Daniel Dae Kim.

Social listening, also known as social media monitoring, is the process of tracking and analyzing conversations, mentions, and interactions related to a specific brand, topic, or keyword across various social media platforms.

This kind of monitoring helps individuals and businesses understand how they are perceived, and what people are saying about them, and gain insights into the sentiments and trends within their target audience.

For YouTube Creators, social listening can be beneficial in understanding their audience, measuring the impact of their content, monitoring their individual reputation, and identifying opportunities for growth and improvement.

So, let’s talk tools. Here are some social listening tools that YouTubers can use to monitor their online presence and audience sentiment:

Social Listening Tools for YouTube Creators

Hootsuite: Hootsuite is a comprehensive social media management platform that allows users to schedule posts, engage with their audience, and monitor social media conversations. It supports multiple social media networks, including YouTube.

Sprout Social: Sprout Social offers social media management and listening tools, enabling YouTubers to track keywords, mentions, and conversations across different social media channels.

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Brandwatch: Brandwatch is a robust social listening tool that provides in-depth analytics and sentiment analysis. It helps YouTubers understand audience perceptions and track the impact of their content.

Mention: Mention is a user-friendly social media monitoring tool that helps track brand mentions and keywords across social media platforms, blogs, and other online sources.

Awario: Awario specializes in real-time social media listening, offering insights into brand mentions, sentiment analysis, and competitor monitoring.

Emplifi (previous known as Socialbakers): Emplifi provides a suite of social media analytics and listening tools that help YouTubers track conversations, identify influencers, and measure their social media performance.

Talkwalker: Talkwalker is a powerful social media analytics and monitoring tool that helps YouTubers track brand mentions, analyze sentiment, and identify trending topics.

TubeBuddy: While not a traditional social listening tool, TubeBuddy is a popular browser extension designed specifically for YouTube creators. It provides insights into video performance, competitor analysis, and audience engagement.

Each tool has its unique features and capabilities, so it’s essential to consider your specific needs and budget when choosing the right social listening tool for your YouTube channel.

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Additionally, social listening is just one part of a comprehensive social media strategy, and combining it with content analysis and engagement efforts will yield the best results in growing and engaging your YouTube audience.

And speaking of tools that are useful to YouTube Creators…

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