Understanding YouTube’s Channel Monetization Guidelines: A Primer for Content Creators

5 min readSep 19, 2023

“The three great essentials to achieve anything worthwhile are: Hard work, Stick-to-itiveness, and Common sense.” — Thomas A. Edison

As a YouTube content Creator, one of your primary goals might be to turn your passion into a sustainable source of income. YouTube offers a powerful platform for Creators to share their talents and insights with the world while earning money through various monetization options.

However, understanding and adhering to YouTube’s channel monetization guidelines is essential to ensure that your journey toward financial success remains smooth and uninterrupted. In this guide, we’ll delve into the key aspects of YouTube’s monetization guidelines, helping you make informed decisions and avoid potential pitfalls.

1. Eligibility Criteria (as of 8/21/23)

Before you can start monetizing your YouTube channel, you need to meet certain eligibility requirements. These criteria used to include having at least 1,000 subscribers and 4,000 watch hours within the past 12 months, but recent changes have YouTube lowering the barrier to entry for its monetization program. Updated criteria include having 500 subscribers, 3 public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days. Meeting these milestones demonstrates that your channel has gained a level of audience engagement that makes it eligible for monetization.

2. Adherence to Community Guidelines & Policies

Monetization goes hand in hand with maintaining a positive and safe community on YouTube. It’s crucial to understand and follow YouTube’s community guidelines and content policies. These guidelines cover aspects like hate speech, harassment, violence, and copyrighted material. Violations can result in demonetization, strikes, or even the removal of your channel. Regularly review and stay updated on these policies to ensure your content remains compliant.

3. Copyright and Content Ownership

Creating original and high-quality content is a cornerstone of success on YouTube. Make sure you have the rights to use any music, images, videos, or other intellectual property in your videos. Utilizing copyrighted material without proper authorization can lead to content ID claims, revenue sharing, or even the removal of your video. Utilize platforms like YouTube’s Audio Library to access royalty-free music and assets for your content.

4. Monetization Features

Once you’ve met the eligibility criteria and followed the guidelines, you can start exploring monetization features. YouTube offers several avenues for Creators to earn money:

  • Ads: Participating in the YouTube Partner Program (YPP) allows ads to be displayed on your videos. You earn a portion of the revenue generated from these ads based on factors like ad format and viewer engagement.
  • Channel Memberships: Eligible Creators can offer channel memberships to their subscribers, providing exclusive perks like badges, emojis, and behind-the-scenes content in exchange for a monthly fee.
  • Merchandise Shelf: This feature lets you showcase your official merchandise directly under your videos, making it easier for your fans to purchase products related to your channel.
  • Super Chat, Super Thanks, and Super Stickers: During live chats and streams, viewers can purchase Super Chats, Super Thanks, and Super Stickers to have their messages stand out or to show extra appreciation. Creators receive a share of the revenue from these interactions.
  • YouTube Premium Revenue: Creators also get a share of the subscription fee paid by YouTube Premium members who watch their content.

10 Ways Emerging YouTube Creators Can Leverage Crowdfunding to Grow Their Channels

5. Patience and Consistency

Monetization on YouTube takes time and consistent effort. Growing your subscriber base and watch hours requires dedication and perseverance. Regularly upload high-quality content, engage with your audience, and adapt to changing trends to foster growth.

Understanding and navigating YouTube’s channel monetization guidelines is a vital step toward turning your creative passion into a sustainable source of income. By understanding the eligibility criteria, adhering to community guidelines, respecting copyright, and utilizing monetization features, you can create a thriving channel that resonates with your audience while generating revenue.

How Do YouTube Creators Measure Success Beyond the Numbers?

Remember, success on YouTube is built on authenticity, consistency, quality, and a deep connection with your viewers. So, keep creating, stay informed, and enjoy the journey of being a YouTube Creator.

How GigaStar Champions YouTube Creators

At GigaStar, we want YouTube Creators to be empowered to do what they love, partner with their fans, and share potential success. We believe wholeheartedly in the Creator Economy.

Many YouTube Creators rely on their channels as a source of income, and Fans supporting them financially can ensure that they can continue to produce content through one-time donations, buying merchandise, or supporting them via video ads, which is all fine and good, but we believe a next level of support can be achieved by offering Fans an easy and accessible way to invest in the YouTube Creators they love, joining their journey as partners with skin in the game.

Join our journey as we pursue a mission of fueling human creativity. Visit https://gigastar.io/.

This communication is provided by Creator Networks, Inc., (dba GigaStar). GigaStar is the Parent Company of GigaStar Portal, LLC (dba GigaStar Market), an SEC registered funding portal member of FINRA, and GigaStar Technologies LLC, offering blockchain and smart contract solutions via GigaStar Portfolio.

Investment offerings are speculative, illiquid, and involve a high degree of risk, including the risk of loss of your entire investment. Past performance is not a guarantee of future results. Neither GigaStar nor any of its affiliated companies provide legal, regulatory, financial or tax advice.

Any opinions expressed herein are those of the author(s) and are for informational purposes only. The information and opinions expressed herein are subject to change without notice and do not take into account the particular investment objectives, financial situation, or needs of any specific investor(s). Additionally, any factual content in this material was obtained from sources believed to be reliable, but we do not warrant the accuracy or completeness of any information contained herein and provide no assurance that this information is, in fact, accurate.

Projections are inherently subject to substantial and numerous uncertainties and to a wide variety of significant business, economic, and competitive risks, and the assumptions underlying the projections may be inaccurate. Forward‐looking statements are not guarantees of future performance and the reader is cautioned not to place undue reliance on forward‐looking statements.




GigaStar fuels human creativity by empowering Creators and Investors to grow together.